It may have been ambitious travel and food photography that made Instagram famous, but social media has now evolved to a whole other level. It’s no secret that a vast number of prospective consumers are perusing social media feeds of businesses of all sizes and in every sector, whether they do it while waiting in line, riding the bus, or working from home. Mobile marketing is essential to your company’s growth.
Don’t simply take our words for it, as there is proof. Instagram, which was founded in 2010 and incorporated by Facebook in 2012, presently has one billion monthly active users and 700 million daily users. In addition, 400 million people see Instagram stories on a daily basis.
One of the most significant facts about Instagram as a marketing tool is that a whopping 72 percent of Instagram users have bought a product they saw on the platform. A little math indicates that just over 500 million of Instagram’s 700 million daily users have completed a purchase.
Do you also think these stats are mind-blowing and want to grow your business using this magical platform called Instagram? If so, we have listed 9 ways you can use to grow your business on Instagram.
1. Make your profile as attractive as possible
If you’re using Instagram for commercial purposes, consider your profile to be your website’s homepage. Your profile can just have 150 characters, one link, and a couple of action buttons to entice prospective customers—so make sure it leaves a positive first impression!
To begin, ensure that you’re utilizing the Instagram business profile. Instagram business accounts include additional capabilities that enable you to develop your profile, monitor the success of your posts, and sell on the platform.
After that, craft an unforgettable Instagram bio that includes what your firm does in a nutshell, your type of industry (restaurant, shopping retail), contact information and a link to your landing page.
2. Discover your own visual style
It’s all about graphics when it comes to Instagram. However, what works for one company may not be appropriate for another. Consider the visual look you want to display on your company’s website, and then create branding standards to ensure that your brand is consistent.
In order to establish a distinctive style, some of the most popular Instagram accounts opt to employ a limited color palette for their images.
Suppose text is a significant component of your Instagram post. In that case, it’s vital to consider the font you’re using and how it compares to the typefaces used on your webpage or other promotional materials.
3. Consistency is the key
Maintaining a constant posting schedule helps you appear more often in the timelines of your target audience, which increases your chances of being discovered. In addition, Instagram marketing makes an effort to provide each user with content that they are most likely to find interesting. Therefore, it searches for current content that is related to the person’s interests, among other things.
Instagram’s algorithm uses machine learning to monitor each user’s behavior continually and tailor their timeline to suit their needs and interests. People ignore what they dislike—consistently publishing increases your visibility in people’s feeds and gives them more opportunities to communicate with you. The more engagement your content receives, the more likely it will appear on their Instagram feed.
By using batch scheduling, you can ensure that your profile never goes dark, even if you get overburdened with other tasks. Furthermore, scheduling makes it simpler to experiment with different publishing timings.
4. Make use of hashtags to reach out to new audiences
Hashtags have evolved into a standard technique for categorizing material across various social media platforms. For example, Instagram users may find new content and accounts to follow by searching for hashtags.
5. Engage with your community
It is not necessary to transform your Instagram page into a continual sales pitch in order to use it for commercial purposes. To grow your business on Instagram, which is a social networking site having a vast number of users, it becomes important to get noticed on Instagram. So for that, it is essential that you engage with other people as well.
If someone takes the time to express their opinions on your content, it is critical that you reply to them and demonstrate that you are paying attention to what they are saying. Replying to comments on Instagram is a fantastic way to build a loyal following of people who are interested in your brand.
The use of engagement prompts is also an excellent method of encouraging individuals to interact with one another. Use interactive stickers in Instagram Stories, such as polls, quizzes, and sliding scale rankings to experiment with different effects.
6. Play with different types of content
Instagram is much more than just a photo-sharing app. There is currently a large variety of material types available on the site, including video, audio, Reels, IGTV, and images. If you want to broaden your audience and enhance interaction on the platform, it’s critical to post a variety of different kinds of content.
Instagram’s users have their tastes when it comes to content types, with some favoring Reels while others ignore the feed in favor of solely checking Stories. As a result, it’s important to employ a range of content types if you want to get the most exposure and interaction.
7. Determine how effectively your Instagram is working
The only way to know if your Instagram account is meeting the goals you set for it is to keep track of the data. Analyze your best work, look into your audience, and use that information to keep making material that gets attention.
8. Invite guest posters or make a post to a different account
If you allow an industry expert to “take over” your Instagram account for a day, it might be a fun and diverse way to keep your account fresh and interesting. For example, if you have a shopping and retail page, you can invite an influencer like Sidharth batra, to take over your Instagram page and show your audience how they incorporate your products in their styling.
9. Organize contests or giveaways
Contests are an excellent method to get more people to interact with you on Instagram. It takes minimal effort on your side to get thousands of new followers when a contest is well-executed. There are many sorts of competitions you can conduct on Instagram. However, no matter what kind of contest you decide to conduct, the price of admission should be a mix of actions such as a post, following you, tagging a friend, or any other activity that will expose your account to a larger audience while increasing engagement.
No matter how much money you spend to get a few thousand new followers, remember that the purpose of social media is to foster relationships.
In the long run, relationships based on dishonesty are doomed to failure, and they don’t generate any money either. As long as you’re patient, you will build a sturdy foundation for a long time to come. While getting fake followers may seem great, it’s unlikely that they will help your company develop.
By following these 9 ways, you can grow your business on Instagram, expand your Instagram following, and capitalize on Instagram’s enormous potential for your brand’s growth.
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